Moving Forces

Sara M. Averick - President & Founder

Prior to founding Lead Story Plus, Ltd., in 1995, Ms. Averick was Director of Research at the American Public Affairs Committee (AIPAC), the pro-Israel lobby, in Washington, D.C. She also served as an editor at The Jerusalem Report. Ms. Averick, who earned a Masters in International Affairs from Columbia University, teaches at the Interdisciplinary Center Herzliya.

Jose M. Rosenfeld - Partner

Mr. Rosenfeld came to Lead Story Plus, Ltd., from Banking House International Consultants, a subsidiary of Bank Hapoalim, Israel's largest bank. After a stint at Israel's Finance Ministry as Coordinator for US and Latin American Affairs, he became the senior economic correspondent for The Jerusalem Post and reported for Bridge News. Mr. Rosenfeld, who received Tel Aviv School fo Business Administration's Richard (Dick) Segal Foundation for Marketing  Research Award, served as a defense legislative assistant in the US House of Representatives. He is fluent in English, French, Spanish and Hebrew.